A soaked golden retriever shaking water everywhere after a wet walk

The line is open

The towel by your front door is about to retire.

Something is coming for rainy-day dog walks — the soaked belly, the muddy legs, the shake-off spray all over your hallway. We're not showing it yet. We're only taking names.

It is not a coat. It is not boots. It is not another towel.

Get in line

One email address. That's the whole signup — the way the best launches do it.

The line just opened — spot #1 is still unclaimed

You're in line

That's your spot. Every friend who joins with your code moves you up — and unlocks the ladder below.

Your referral code — friends type it in when they join

—

FOUNDING
PACK

Founding Pack member

Your shareable badge — screenshot it, post it, bring more dogs.

0 friends in so far

Referral progress0 / 10

✓
1 friend — Founding PackBadge, Founders wall, box sticker, 24-hour early reveal, colorway vote.
✓
5 friends — First AccessFirst claim on the first production run, before the public reveal ends.
✓
10 friends — Top DogEverything above, plus your dog featured in the launch story.

Watching a friend join on their phone? Their signup counts the moment they enter your code — refresh your view by tapping your name below.

What we can tell you

Three clues. That's all you get — for now.

Every successful teaser works the same way: prove the problem is real, keep the answer behind the curtain, and let curiosity do the rest.

CLUE 01

It is not a coat.

You've bought the coat. It covers the back, leaves the belly, legs, and paws to fend for themselves — which is exactly where the mess lives.

CLUE 02

It is not boots.

Four boots, four wrestling matches, and one always missing by February. If your dog hates them, you're not doing anything wrong. The format is.

CLUE 03

It is not a better towel.

The towel, the paw plunger, the mat, the mop — that's not a routine, that's a second job at your own front door. The fix has to happen before the door opens.

What it is gets revealed to the line first — Founding Pack members a full day before everyone else. Your dog already knows the problem. We're building the answer.

The problem

Rainy walks aren't the problem. Coming home is.

The walk itself takes ten minutes. The cleanup takes the rest of your morning — and it happens every single time it rains.

Close-up of a dog's legs and paws caked in wet mud after a walk

Minute 0 — the doorstep

Mud that climbs

It isn't just the paws. Wet mud works its way up all four legs and under the belly, then prints itself across your floors one step at a time.

A completely soaked, muddy dog lying in wet mud, looking at the camera

Minute 2 — the soak

Wet through, head to tail

A standard raincoat protects the one part that was already fine. Chest, belly, and legs come home soaked — and stay damp for hours.

A wet dog mid-shake, spraying water droplets in every direction

Minute 4 — the shake

The hallway redecoration

One shake moves most of the water off the dog and onto your walls, your coat, and you. Then comes the wet-dog smell that outlasts the storm.

The referral ladder

The line moves for people who bring their people.

Joining saves your spot. Sharing moves it. Every friend who joins with your code bumps you up the line and climbs you one rung — no purchases, no points games, just dogs telling dogs.

Start here

1 friend

Founding Pack

The founders' tier — unlocked by a single referral, because the first dogs in line built this launch.

Shareable digital badge with your code on it
Your dog's name on the Founders wall at launch
Founding Pack sticker in your first order's box
See the reveal 24 hours before the public
A vote on the second colorway

5 friends

First Access

When the first production run opens, this group claims theirs before the public reveal even finishes.

Everything in the Founding Pack
First claim on the first production run
Early sizing help from the Coaton team

10 friends

Top Dog

The top of the ladder. Ten dogs vouched for you — that earns a permanent place in the launch story.

Everything in First Access
Your dog featured in the launch story
Top Dog mark on the Founders wall

Defined, in writing

What actually comes with the Founding Pack

No vague “VIP perks.” Here's the whole list — exactly what one referral earns, published before anyone signs up.

1
Your Founding Pack badge
A digital badge stamped with your referral code, made to be shared — the reward itself helps you climb. Screenshot it, post it, send it to the dog group chat.
2
Your dog's name on the Founders wall
When the full site launches, the Founders wall carries the name of every Founding Pack dog. First in line, in print, permanently.
3
A Founding Pack sticker in the box
A physical Founding Pack sticker rides inside your first order's box — the kind of thing that ends up on a laptop and stays there.
4
The reveal, 24 hours early
Founding Pack members see what Coaton actually is a full day before the public reveal — first look, first claim, no scrambling.
5
A vote on the second colorway
When the second color gets designed, Founding Pack members vote on it. Founders don't just watch the brand get built — they get a say.

One question while you wait

What ruins your rainy walk the most?

Your answer helps decide what the reveal has to prove first. Pick the one that makes you groan loudest.

The line is the launch.

Whatever you've got — a Golden, a Coton, a doodle, a rescue mix, or the one dog who's somehow afraid of puddles — if they come home soaked, they belong in this line. Reveal order follows the line, so position matters.

Fair questions

What we can answer today

Okay — what is Coaton, actually?

Something your dog wears so a rainy walk stops turning into a front-door cleanup operation. It is not a coat, not boots, and not a towel. The full answer is under wraps while the prototype is finished and protected — the line hears it first, Founding Pack members a full day before the public.

When does it launch?

Coaton is in prototype now. There's no date on this page because we won't print one we can't keep. Joining the line is how you get the date the moment it's real — plus your reveal access a step ahead of everyone else.

How does the line actually work?

Join with one email and you get a spot and a personal referral code. Friends type your code in when they join — each one moves you up the line and counts toward the ladder: 1 friend unlocks the Founding Pack, 5 unlocks First Access, 10 makes you Top Dog.

What comes with the Founding Pack?

Five things: a shareable digital badge with your code on it, your dog's name on the Founders wall at launch, a Founding Pack sticker in your first order's box, the reveal 24 hours before the public, and a vote on the second colorway. It unlocks at one referral. There are no product discounts on any tier — the rewards are status and access.

Is there a price yet?

No — and nothing on this page pretends otherwise. Pricing arrives with the reveal, to the line first. Joining costs nothing and commits you to nothing.

What happens to my email address?

It holds your spot and gets the reveal email. That's it — no spam, no drip campaign, no selling the list. If the reveal doesn't win you over, one click and you're out.

The next rainy day is already on the forecast.

Get in line — it takes 10 seconds